The Opportunities and Challenges of Hiring an Online Marketing Company

by Baba

Marketing your website online is no news, but to get your website in the online marketplace and make it a successful super giant is another story all together. 10-15 years ago, the main online marketing strategy was to use search engine optimization to gain traffic and sales. However, nowadays, we have more online marketing channels available such as all the social media sites, a more robust platform of PPC programs, along with other viral marketing to utilize etc. As people spend more and more time in front of the computer and all the new trends that take place online, it’s important for the marketer to reach out to all the available venues and effectively reach a bigger and also more targeted audience. Once your company pops up everywhere on the web, you can truly build a successful website from the ground up. Getting traffic to your website is fairly easy but it’s a different ball game to get your website to convert traffic into sales. Too many companies nowadays focus on getting traffic, without any market and competitive research. It won’t matter how much traffic you have because if your product is not tested and a proven seller online, you’re wasting advertising dollars. When you are hiring an online marketing company,make sure to check out the following. How much traffic do they have on their website? How long have they been in business? Which clients have they worked with and can they provide references from them? Do they show up in the top of the SERPs for their own website in Google? If so, which keyword phrases? These are important questions to ask yourself. If they passed all these tests, the chances are that you may have landed at a company that can really help your business. There are so many online marketing companies popping up left and right that it’s very difficult for the common business owner to understand which is truly the best choice for his business.

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